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Advertisements of the Australian Advertising Booklets of 1960 - 1973

Illustrated below are (most of) the advertisements to be found in the Australian Advertising Booklets issued between 1960 and 1973.  The numbering system is that used in the Australian Commonwealth Specialists Catalogue (Brusden White) on Booklets with additions where different variations in the adverts are know to exist.

If anyone has copies of the "Mrs. Lynley's Linen Club" adverts of this series we would be very interested in seeing them!

Australian Advertising Booklets
See our selection of Australian Adverting Booklets, over 350 different booklets for Sale!

ASCS Advert No.1

1. Trans-Australia Airlines

ASCS Advert No.2

2. Ansett-A.N.A. Airlines

ASCS Advert No.3

3. Barrere Distribution Co.

ASCS Advert No.4a

4a. A.N.Z. Bank, commencing "It's a pleasure to do business at..."

ASCS Advert No.4b

4b. A.N.Z. Bank, commencing "Plan ahead..."

ASCS Advert No.5

5. Sellotape

ASCS Advert No.6a

6a. Linguaphone Institute Pty. Ltd., commencing "Learn the French they speak in France!..." Address includes reference to "(Dept. 2345)"

ASCS Advert No.6b

6b. Linguaphone Institute Pty. Ltd., commencing "A stamp will show you..." Address "Allan's Music Store, 276 Collins St., Melbourne"

ASCS Advert No.6c

6c. Linguaphone Institute Pty. Ltd., commencing "A stamp will show you..." Address "Allan's Music Store, 276 Collins St., Melbourne, Vic., 3000"

ASCS Advert No.6d

6d. Linguaphone Institute Pty. Ltd., commencing "A stamp will show you..." Address "Dymock's 424 George St., Sydney"

ASCS Advert No.6e

6e. Linguaphone Institute Pty. Ltd., commencing "A stamp will show you..." Address "Dymock's 424 George St., Sydney, N.S.W., 2000"

ASCS Advert No.6f

6f. Linguaphone Institute Pty. Ltd., commencing "A stamp will show you..." Address "Sutton's Music, 105 Elizabeth Street, Melbourne, Vic. 3000"

ASCS Advert No.6g

6g. Linguaphone Institute Pty. Ltd., commencing "A stamp will show you..." Address "1 Fleming Place, Melbourne, C.1."

ASCS Advert No.6h

6h. Linguaphone Institute Pty. Ltd., commencing "Learn the French they speak in France!..." Address includes reference to "(Dept. 60)"

ASCS Advert No.7

7. P.M.G. Department "To ensure that your letter can be carried by Air..."

ASCS Advert No.8

8. P.M.G. Department "Don't risk a fine"

ASCS Advert No.9

9. Directories (Aust.) Ltd. commencing "Be Prominent...

ASCS Advert No.10

10. Directories (Aust.) Ltd. commencing "Notice..."

ASCS Advert No.11a

11a. Mazda Lamps, commencing "Mazda high efficiency lamps..."

ASCS Advert No.11b

11b. Mazda Lamps, commencing "Mazda lamps..."

ASCS Advert No.12a

12a. Commonwealth Savings Bank commencing "Commonwealth Savings Bank..."

ASCS Advert No.12b

12b. Commonwealth Savings Bank commencing "The best place for your savings..."

ASCS Advert No.12c

12c. Commonwealth Savings Bank commencing "The best place for your savings..." with Compass

ASCS Advert No.13

13. Hemingway Robertson Institute, commencing "Forge Ahead..."

ASCS Advert No.14

14. Cenovis Yeast Pty. Ltd.

ASCS Advert No.15a

15a. Hemingway Robertson Institute, commencing "Post today..." Courses commence "Accountancy Secretaryship..."

ASCS Advert No.15b

15b. Hemingway Robertson Institute, commencing "Post today..." Courses commence "Accountancy Company Secretaryship..."

ASCS Advert No.15c

15c. Hemingway Robertson Institute, commencing "Post today..." No course information, address '57 Barrack House,'

ASCS Advert No.16a

16a. Olympic Tyres and Batteries, commencing "Fit Olympic quality..."

ASCS Advert No.16b

16b. Olympic Tyres and Batteries, commencing "Start quicker..."

ASCS Advert No.16c

16c. Olympic Tyres and Batteries, commencing "Check for..." (printed in green)

ASCS Advert No.16d

16d. Olympic Tyres and Batteries, commencing "Check your tyres check..."

ASCS Advert No.16e

16e. Olympic Tyres and Batteries, commencing "Get more miles..."

ASCS Advert No.16c

16c. Olympic Tyres and Batteries, commencing "Check for..." (printed in blue)

ASCS Advert No.17

17. Butter

ASCS Advert No.18a

18a. P.M.G. Department Rates of postage within Australia, 5d basic letter postage. With words "... for delivery within Australia is carried..." in Air Mail section.

ASCS Advert No.18b

18b. P.M.G. Department Rates of postage within Australia, 4c basic letter postage

ASCS Advert No.18c

18c. P.M.G. Department Rates of postage within Australia, 5c basic letter postage. Minimum charge 25c for other articles.

ASCS Advert No.18d

18d. P.M.G. Department Rates of postage within Australia, 6c basic letter postage

ASCS Advert No.18e

18e. P.M.G. Department Rates of postage within Australia, 7c basic letter postage

ASCS Advert No.18f

18f. P.M.G. Department Rates of postage within Australia, 5d basic letter postage. With words "... for delivery within Australia and its Territories is carried..." in Air Mail section.

ASCS Advert No.18g

18g. P.M.G. Department Rates of postage within Australia, 5d basic letter postage. With words "New Zealand and Fiji only: 5d. for each 8 ounces or part of 8 ounces." added in Newspapers section.

ASCS Advert No.18h

18h. P.M.G. Department Rates of postage within Australia, 5c basic letter postage. No minimum charge for other articles.

ASCS Advert No.19a

19a. P.M.G. Department Rates of postage overseas, 5d British Commonwealth basic letter postage. Newspapers section includes the words "...Registered at a G.P.O. for postal transmission..."

ASCS Advert No.19b

19b. P.M.G. Department Rates of postage overseas, 4c British Commonwealth basic letter postage

ASCS Advert No.19c

19c. P.M.G. Department Rates of postage overseas, 5c British Commonwealth basic letter postage. Letters section includes the words "...British C'wealth: 5c first oz..."

ASCS Advert No.19d

19d. P.M.G. Department Rates of postage overseas, 7c British Commonwealth basic letter postage

ASCS Advert No.19e

19e. P.M.G. Department Surface mail postage overseas, 10c basic letter postage to all other countries

ASCS Advert No.19f

19f. P.M.G. Department Rates of postage overseas, 5d British Commonwealth basic letter postage. Newspapers section includes the words "...Registered at a G.P.O. in Australia for postal transmission..."

ASCS Advert No.19g

19g. P.M.G. Department Rates of postage overseas, 5c British Commonwealth basic letter postage. Letters section includes the words "...British C'wealth & certain Asian-Oceanic countries: 5c first oz..."

ASCS Advert No.20a

20a. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." Includes statement commencing "...12,000,000 stamp books are sold..."

ASCS Advert No.20b

20b. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." Includes statement commencing "...14,000,000 stamp books are sold..." Name of contractor quoted as "Directories (Aust.) Ltd."

ASCS Advert No.20c

20c. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." Includes statement commencing "...Over 13,000,000 stamp books are sold..."

ASCS Advert No.20d

20d. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." No statement about numbers of stamp books sold. Address 15 Gover St., North Adelaide, S.A.

ASCS Advert No.20e

20e. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." No statement about numbers of stamp books sold. Address 15 Gover St., North Adelaide, S. Aust., 5006

ASCS Advert No.20f

20f. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." No statement about numbers of stamp books sold. Address 417 St. Kilda Road, Melbourne, Vic. 3004

ASCS Advert No.20g

20g. Directories (Aust.) Pty. Ltd. commencing "Advertising space..." Includes statement commencing "...14,000,000 stamp books are sold..." Name of contractor quoted as "Directories (Aust.) Pty. Ltd."

ASCS Advert No.21a

21a. Directories (Aust.) Pty. Ltd. commencing "Subscribe to..." Prices in £sd and including the words "...has a circulation of 60,000 throughout the world..."

ASCS Advert No.21b

21b. Directories (Aust.) Pty. Ltd. commencing "Subscribe to..." Prices in £sd and including the words "...has an Australia-wide as well as a World-wide circulation..."

ASCS Advert No.22

22. Metropolitan Business College, commencing "Can you Achieve"

ASCS Advert No.23

23. Metropolitan Business College, commencing "Mail this coupon..."

ASCS Advert No.24a

24a. Stott's Technical Correspondence College, commencing "Study by Post..." Includes the words "...of any course..."

ASCS Advert No.24b

24b. Stott's Technical Correspondence College, commencing "Study by Post..." Includes the words "...of any of the following correspondence courses..."

ASCS Advert No.25a

25a. Stott's Technical Correspondence College, commencing "Tear out..." List of addresses commencing 159 Flinders Lane, Melbourne.

ASCS Advert No.25b

25b. Stott's Technical Correspondence College, commencing "Tear out..." Address 149 Castlereagh Street, Sydney.

ASCS Advert No.25c

25c. Stott's Technical Correspondence College, commencing "Tear out..." Without "Age…". Address 149 Castlereagh Street, Sydney.

26. Don't risk a fine (?)

ASCS Advert No.27

27. Tractor Training Service

ASCS Advert No.28

28. Australian Army, commencing "Advance with me..."

ASCS Advert No.29a

29a. Australian Army, commencing "Post to-day..." Address Rushcutters Bay, Sydney.

ASCS Advert No.29b

29b. Australian Army, commencing "Post to-day..." Address 83a Queens Road, Melbourne.

ASCS Advert No.29c

29c. Australian Army, commencing "Post to-day..." Address 18-20 York Street, Sydney.

ASCS Advert No.29d

29d. Australian Army, commencing "Post to-day...". Logo in middle. Address 83a Queens Road, Melbourne.

ASCS Advert No.30

30. Sampsons, commencing "Learn at home…"

ASCS Advert No.31

31. Sampsons, commencing "Please send…"

ASCS Advert No.31

31. Sampsons, commencing ""Hurry! Send coupon now!""

ASCS Advert No.32

32. Creative Media Design, commencing "Just think of it..."

ASCS Advert No.33

33. Creative Media Design, commencing "A Division of Directories..."

ASCS Advert No.34

34. United Ancient Order of Druids

ASCS Advert No.35

35. Hospital Benefits Association, commencing "Ask your chemist agent..." Director E. Lewis, A.I.H.S.

ASCS Advert No.36

36. Hemingway Robertson Institute, commencing "Make Accountancy Your Career…"

37. Mrs. Lynley's Linen Club

38. Mrs. Lynley's Linen Club coupon

ASCS Advert No.39

39. Hawthorn Taxi Truck Service

ASCS Advert No.40

40. E.S.& A. Bank Ltd

ASCS Advert No.41

41. E.S.& A. Bank Ltd coupon

ASCS Advert No.42

42. Red Cross

ASCS Advert No.43

43. Red Cross coupon

ASCS Advert No.44

44. Commonwealth Bank, commencing "For every banking service..."

45a. Tattersalls Sydney Cup

ASCS Advert No.45b

45b. Tattersalls Wellington Cup

ASCS Advert No.45c

45c. Tattersalls coupon

ASCS Advert No.46X

46X. Beaurepaires commencing with "The Tyre TECHNICIANS …"

ASCS Advert No.47

47. Simon Warrender

ASCS Advert No.48

48. Simon Warrender coupon

ASCS Advert No.49

49. Creative Media Design, commencing "If you have the ability to draw, you can enter..."

ASCS Advert No.50

50. Creative Media Design, commencing "If you have the ability to draw, fill in..."

ASCS Advert No.51

51. Creative Media Design, commencing "Post today..."

ASCS Advert No.52a

52a. TV and Wireless Licences, commencing "Your radio & TV must be..."

ASCS Advert No.52b

52b. TV and Wireless Licences, "...are yours current?"

ASCS Advert No.53a

53a. Stott's Technical Correspondence College, commencing "Your success depends on..." Includes the words "...Mail coupon overleaf for details of any course..."

ASCS Advert No.53b

53b. Stott's Technical Correspondence College, commencing "Your success depends on..." Includes the words "...See overleaf for further information..."

ASCS Advert No.54a

54a. Stott's Technical Correspondence College, commencing "Mail this coupon for full..." Address 157-159 Flinders Lane, Melbourne, C.1.

ASCS Advert No.54b

54b. Stott's Technical Correspondence College, commencing "Mail this coupon for full..." List of addresses commencing "157-159 Flinders Lane, Melbourne; Gibb & Beeman House, 383 George St., Sydney..."

ASCS Advert No.55a

55a. Royal Melbourne Institute of Technology illustrated with cartoon teacher. Address 340 Swanston Street, Melbourne

ASCS Advert No.55b

55b. Royal Melbourne Institute of Technology illustrated with coat of arms.

ASCS Advert No.55c

55c. Royal Melbourne Institute of Technology illustrated with cartoon teacher. Address 347-348 Swanston Street, Melbourne

ASCS Advert No.56

56. Sampson, commencing "Teach yourself guitar ..."

ASCS Advert No.57

57. Regular Army commencing "No one is hard to fit..."

ASCS Advert No.58

58. Creative Media Design, commencing "Do you like to draw..."

ASCS Advert No.59

59. Creative Media Design, commencing "Take a soft pencil..."

ASCS Advert No.60

60. Stott's, commencing "Write for details today..."

ASCS Advert No.61

61. Royal Australian Army Nursing Corps

ASCS Advert No.62

62. Stott's, commencing "Win success by home study..." address 157-159 Flinders Lane, Melbourne

ASCS Advert No.62

62. Stott's, commencing "Win success by home study..." address 292 Adelaide St., Brisbane

63a. H.B.A., commencing "Ask your chemist agent..." Director L.H. Lambert. Address 390 Little Collins St, Melbourne 67 9141.

ASCS Advert No.63b

63b. H.B.A., commencing "Ask your chemist agent..." Director L.H. Lambert. Address 390 Little Collins St., Melbourne, Vic. 3000 Telephone 67 9141.

ASCS Advert No.64a

64a. Stott's, commencing "Mail this coupon today and win..." Addresses 292 Adelaide St., Brisbane. 45 Gilles St., Adelaide. 1130 Hay St., Perth.

ASCS Advert No.64b

64b. Stott's, commencing "Mail this coupon today and win..." Address 157-159 Flinders Lane, Melbourne, C.1

ASCS Advert No.64c

64c. Stott's, commencing "Mail this coupon today and win..." Address 383 George Street, Sydney

ASCS Advert No.64d

64d. Stott's, commencing "Mail this coupon today and win..." Without arrow. Addresses 292 Adelaide St., Brisbane. 45 Gilles St., Adelaide. 1130 Hay St., Perth.

ASCS Advert No.65a

65a. Stott's, commencing "Look down this list..." Last course on list is "Estimat'g/Tender'g". Last line inset at left.

ASCS Advert No.65b

65b. Stott's, commencing "Look down this list..." Last course on list is "Auto. Engineer'g"

ASCS Advert No.65a

65a. Stott's, commencing "Look down this list..." Last course on list is "Estimat'g/Tender'g". Last line not inset at left.

ASCS Advert No.66a

66a. Commonwealth Bank. Text reads: "Get with the strength. Bank Commonwealth."

ASCS Advert No.66b

66b. Commonwealth Bank. Text reads: "Get with the strength. Bank Commonwealth. It's the biggest.

ASCS Advert No.66c

66c. Commonwealth Bank. Text reads: "Get with the strength. Bank Commonwealth. Branches everywhere."

ASCS Advert No.67a

67a. N.S.W. Health Department, commencing "Don't poison your child..." Address 52 Bridge Street, Sydney.

ASCS Advert No.67b

67b. N.S.W. Health Department, commencing "Don't poison your child..." Address 52 Bridge St., Sydney 2000.

ASCS Advert No.68a

68a. Telegraphic Code Address Directory, commencing "Subscribe to..." Prices in $c. Address Box 847G, G.P.O., Adelaide, South Australia.

ASCS Advert No.68b

68b. Telegraphic Code Address Directory, commencing "Subscribe to..." Prices in $c. Address Box 438D, G.P.O., Adelaide, S. Aust., 5001.

ASCS Advert No.68c

68c. Telegraphic Code Address Directory, commencing "Subscribe to..." Prices in $c. Address Box 847G, G.P.O., Adelaide, S. Aust., 5001.

ASCS Advert No.69

69. Paris A.B.C. School of Art, commencing "Learn Art At home..."

ASCS Advert No.70A

70A. Paris A.B.C. School of Art coupon. Address 45 Chandos St., St. Leonards, N.S.W.

ASCS Advert No.70B

70B. Paris A.B.C. School of Art coupon. Address 1 Fleming Place (off 359 Little Collins St.) Melbourne

ASCS Advert No.71A

71A. Military College Duntroon, 1967 to left

ASCS Advert No.71B

71B. Military College Duntroon, 1967 to right

ASCS Advert No.72

72. Military College Duntroon coupon

ASCS Advert No.73a

73a. Standard Publishing Co. P/L, commencing "Family health is..." without coupon.

ASCS Advert No.73b

73b. Standard Publishing Co. P/L, commencing "Family health is..." with coupon.

ASCS Advert No.74a

74a. Stott's, commencing "Mail this coupon today for free..." Address 157-159 Flinders Lane, Melbourne, C.1.

ASCS Advert No.74b

74b. Stott's, commencing "Mail this coupon today for free..." Address 383 George Street, Sydney.

ASCS Advert No.75

75. Stott's, commencing "Make extra money at home..."

ASCS Advert No.76

76. Commonwealth Bank, commencing "Join our Christmas Club..."

ASCS Advert No.77a

77a. Art Schools of America, commencing "Learn art at home..." Includes words "... Send for free details No traveller will call. Art Schools of America."

ASCS Advert No.77b

77b. Art Schools of America, commencing "Learn art at home..." Includes words "... Send for free details. Art Schools of America." Address 45 Chandos Street, St. Leonards, N.S.W.

ASCS Advert No.77c

77c. Art Schools of America, commencing "Learn art at home..." Includes words "... Send for free details. Art Schools of America." Address 45 Chandos Street, St. Leonards, N.S.W., 2065.

ASCS Advert No.78

78. Postcode, commencing "Postcode. Each Place in Australia..."

ASCS Advert No.79a

79a. Postcode with envelope "Mr John Brown..." Original handwriting and with no punctuation in address. Arrow horizontal.

ASCS Advert No.79b

79b. Postcode with envelope "Mr John Brown..." New handwriting and with full punctuation in address. Arrow horizontal.

ASCS Advert No.79c

79c. Postcode with envelope "Mr John Brown..." New handwriting and with partial punctuation in address. Arrow diagonal.

ASCS Advert No.80

80. Lamaro, commencing "Lamaro catering will do anything..."

ASCS Advert No.81a

81a. Stott's commencing "Take this simple step today for..." List of addresses commencing "292 Adelaide St., Brisbane, Qld. 4000..."

ASCS Advert No.81b

81b. Stott's commencing "Take this simple step today for..." Address 159 Flinders Lane, Melbourne, Vic. 3000

ASCS Advert No.81c

81c. Stott's commencing "Take this simple step today for..." Address 383 George Street, Sydney, N.S.W. 2000

ASCS Advert No.82a

82a. Stott's commencing "Win success by study with..." Includes courses on "TV Script Writ'g" and "Leaving, Matric."

ASCS Advert No.82b

82b. Stott's commencing "Win success by study with..." Includes courses on "Inter., Junior" and "Leaving, Matric."

ASCS Advert No.82c

82c. Stott's commencing "Win success by study with..." Includes courses on "TV Script Writ'g" and "School Certif."

ASCS Advert No.83a

83a. Directories (Aust.) Ltd., commencing "Find it fast in the Pink..." Address 15 Gover St., Nth. Adelaide, S.A. 5006.

ASCS Advert No.83b

83b. Directories (Aust.) Ltd., commencing "Find it fast in the Pink..." Address 417 St. Kilda Road, Melbourne, Vic. 3004

ASCS Advert No.84

84. Commonwealth Bank, commencing "Open a "goal getter" account..."

ASCS Advert No.85

85. Dalgety Travel, commencing "For all travel consult Dalgety..."

ASCS Advert No.86a

86a. Directories (Aust.) Ltd., commencing "Advertise for action! In..." Address 15 Gover St., Nth. Adelaide, S.A. 5006

ASCS Advert No.86b

86b. Directories (Aust.) Ltd., commencing "Advertise for action! In..." Address 417 St. Kilda Road, Melbourne, Vic. 3004

ASCS Advert No.87

87. Church of Christ, commencing "A distinctive plea for Christ. . ."

ASCS Advert No.88

88. Hospital Benefits Assoc., commencing "For all hospital and medical..."

ASCS Advert No.89

89. P.M.G. Department "Basic postage rates..."

ASCS Advert No.90a

90a. P.M.G. Department, commencing "For your URGENT interstate mail..." with two horizontal lines and words "Priority Paid Service"

ASCS Advert No.90b

90b. P.M.G. Department, commencing "For your URGENT interstate mail..." with one horizontal line and words "Priority Paid Mail Service"

ASCS Advert No.91

91. Lightning Ridge Mining Co., commencing "Opal mining in spare time."

ASCS Advert No.92

92. Trent Mind & Memory Development Pty. Ltd.

ASCS Advert No.93

93. Postal Seals Division, commencing "Maintain your identity..."

ASCS Advert No.94

94. Postal Seals Division, commencing "Fill in this prepaid order..."

ASCS Advert No.95

95. Victorian School for Deaf Children, commencing "Happiness is hearing..."

ASCS Advert No.96

96. Scribe P.J.A., the Rosicrucians (AMORC), commencing "Have you ever lived on earth before..."

ASCS Advert No.97

97. Regular Army, commencing "Officer careers. .

ASCS Advert No.98

98. Regular Army, commencing "Post today..."

ASCS Advert No.99

99. (Unlisted) Australia Income Fund, commencing "A Managed Trust Designed to Return 7%"

ASCS Advert No.100

100. (Unlisted) Australia Income Fund coupon

ASCS Advert No.101

101. (Unlisted) Commencing "Going Broke?". No company details (not seen the back of this)

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